Whitepaper: Bridging the Marketing Gap

Inbound marketing is hot. However, it has not removed the need for outbound tactics — marketing directly to your audience, whether through mail, email or phone continues to have considerable value for both B2B and B2C organizations. Outbound marketing gives companies greater control over the delivery and timing of their message than inbound marketing can. Finding the right balance between inbound and outbound is the key to ensuring that both approaches are working optimally.

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2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|