How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale. Having [...]

How to Succeed in a Startup in 11 Steps

@c_blazquez posted this great infographic (by Anna Vital) about startups on twitter based on Paul Graham's essay: Startups in 13 Sentences. https://twitter.com/c_blazquez/status/892327223285493761 We thought we would provide our own take on Paul’s 13 Sentences on Start-ups. Pick good co-founders There are so many challenges that come along with starting a business. Many entrepreneurs find that [...]

2017-08-23T17:53:00+00:00 August 9th, 2017|Categories: Blog|Tags: , , , , |

7 Tips to Earn Higher Quality Leads.

Sales leads are what drive your business. You probably have a bunch of them pouring in already, but are they good, quality leads? Traditional sales and marketing strategies tend to focus on casting a wide net and capturing as many leads as possible instead of focusing on the good ones. If you’re not getting the [...]

2017-06-22T16:54:01+00:00 June 22nd, 2017|Categories: Blog|Tags: , , , , |

How to Be the King of CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through your email inbox. Some people - and even software - are really great at identifying it and dealing with it, but some are not. While nobody likes receiving spam, the fact is many businesses are actively sending [...]

6 Tips to Become a More Effective Salesperson

Sales calls are something that many people tend to avoid. Customers can now learn everything they need to know about a product through friends, industry peers and online research. Having to listen to sales pitches from overly preppy salespeople can sometimes become irritating. While trying to reach quotas and encourage a sale, salespeople often forget [...]

2017-04-18T14:24:57+00:00 April 18th, 2017|Categories: Blog|Tags: , , , , , |

Why You Don’t Need a CRM*

What would you say your most crucial selling tool is in your day-to-day business? Chances are you don’t consider Customer Relationship Management (CRM) software to be such a big deal. The reality is, along with 75% of other companies, you’re a fool to think so and you’re missing out. *Here’s the actual title of this [...]

2017-04-11T17:36:19+00:00 April 11th, 2017|Categories: Blog|Tags: , , , , |

Do You Even Snap?

Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with financial [...]

Graphic Design Tips For The Everyday Marketer

For those who have little-to-no graphic design skills. You’re in good hands because I am a pro... Not really but they tell me I’m pretty good. There has probably been a time where you had wished you knew how to whip up a quick graphic for your marketing campaign. Whether it’s an advertisement, a graphic [...]

2017-05-18T20:46:01+00:00 February 14th, 2017|Categories: Blog, Guides, Resource|Tags: , , , , |

Video Will Dominate The Marketing Landscape This Year

Hop on the bandwagon, you're missing out! Last year we saw the importance of visual content, such as video, emphasized by the changes that took place across almost every major social network such as Facebook, Instagram, Snapchat, and Twitter. Most notable were the launch of Facebook and Instagram’s live feature, Facebook’s pre-roll video ads, and [...]

2017-02-09T14:41:47+00:00 February 9th, 2017|Categories: Blog|Tags: , , , , , , , , |

How complacency is killing the Marketer

Overcome complacency. Achieve Marketing stardom. The biggest killer for any marketing department, marketing campaign, or marketing professional can best be described using one word — complacency. I’m guilty of it. If you’re honest with yourself, so are you. There is just so much going on in our day-to-day lives, not to mention the non-stop meetings, [...]

2017-01-18T16:52:53+00:00 April 27th, 2016|Categories: Blog|Tags: , , , |

How To Be Engaging in Your Presentations

Being able to create a strong, engaging presentation isn’t an easy task. There are a thousand things to consider, from the topic, to the gear you’ll need, to the medium you’ll use to present the topic. The one thing that shouldn’t be a problem is whether or not you’re able to make the presentation engaging; [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Guides, Resource|Tags: , , |

My experience with gatekeepers

Working in sales, you are familiar with the gatekeeper. In my experience, I have learned the gatekeeper can be your best friend or your worst enemy. They will let you through to your target contact or bluntly tell you the target contact is not interested. Today, most gatekeepers have absolute power over the phone, e-mail [...]

2017-01-18T16:52:55+00:00 April 24th, 2015|Categories: Blog|Tags: , |

What should I blog about and does anybody care anymore

Earlier on, Rick wrote a post about WHY we are blogging - the end result - content. Blogs are everywhere! There are literally (figuratively) dogs writing blogs. Not kidding - check it out (Alfies Blog). With the saturation of the blog market - ever get stuck thinking about WHAT to blog about? Here are some [...]

2017-01-18T16:52:55+00:00 January 19th, 2015|Categories: Blog|Tags: , , , , , |