4 Common B2B Marketing Misconceptions – Debunked!

When it comes to digital B2B marketing, most people immediately think of B2C and the flashy tactics used to grab the attention of prospects. Businesses have been selling to businesses for a very long time. It's only until recently that B2B has been taken to a whole new level with advancements in digital marketing and [...]

2017-09-11T15:31:56+00:00 September 11th, 2017|Categories: Blog|Tags: , , , , , , |

LinkedIn Has Started Offering Video and You Should Be Very Excited!

Long after all the other social media giants have adopted video sharing features, LinkedIn has finally jumped on the bandwagon. The business-centric social media network will now let users take and upload videos with the updated in-app camera or upload clips from their phone’s camera roll. Currently, LinkedIn says the native video feature is currently [...]

2017-07-25T19:59:37+00:00 July 25th, 2017|Categories: Blog|Tags: , , , , , , |

A B2C Social strategy isn’t going to cut it for your B2B audience

Social media started out at as a tool to communicate and stay in touch with friends, family, and colleagues. Eventually, it became popular among business-to-consumer companies to help find and communicate with their customers. Today it has become an integral part of any businesses marketing strategy and B2B is no exception. When reading about social [...]

2017-07-04T20:07:08+00:00 July 4th, 2017|Categories: Blog|Tags: , , , , |

Do You Even Snap?

Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with financial [...]