4 Common B2B Marketing Misconceptions – Debunked!

When it comes to digital B2B marketing, most people immediately think of B2C and the flashy tactics used to grab the attention of prospects. Businesses have been selling to businesses for a very long time. It's only until recently that B2B has been taken to a whole new level with advancements in digital marketing and [...]

2017-09-11T15:31:56+00:00 September 11th, 2017|Categories: Blog|Tags: , , , , , , |

7 Tips to Earn Higher Quality Leads.

Sales leads are what drive your business. You probably have a bunch of them pouring in already, but are they good, quality leads? Traditional sales and marketing strategies tend to focus on casting a wide net and capturing as many leads as possible instead of focusing on the good ones. If you’re not getting the [...]

2017-06-22T16:54:01+00:00 June 22nd, 2017|Categories: Blog|Tags: , , , , |

Guide: Best SEO Practices For Writing B2B Articles

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. It’s not enough to just have a good strategy for creating optimized content, but you must also create valuable [...]

2017-04-11T17:36:35+00:00 April 6th, 2017|Categories: Guides, Resource|Tags: , , , , , |

Do You Even Snap?

Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with financial [...]

6 Steps to Market Your Experts and Bring Better Awareness to Your Brand

Use your Experts to your advantage Everyone seems to be so focused on marketing their online content that they forget to market themselves. Probably because creating great content takes time, but that’s no excuse. I see it all too often, companies who have obviously invested in content and a killer marketing strategy but nobody knows [...]

2017-01-31T15:07:05+00:00 January 31st, 2017|Categories: Blog|Tags: , , , , , |

How Little Can you Spend on a Campaign – and still get results?

Popularity and Effectiveness of Digital Marketing   One of the most important aspects in marketing is content marketing. In order to have a great content marketing strategy, we have to write – and write LOTS! As marketers, we have a natural tendency to want to grow our business fast and write in every outlet possible. [...]

2017-01-18T16:52:55+00:00 June 21st, 2015|Categories: Blog|Tags: , , , , , |

5 Lessons to Manage your Marketing Team

I’ve been a marketer for a long time, much of that spent as a senior executive. I’ve had large teams, small teams, and no teams. I’ve made many mistakes. I’ve even had employees come into my office to stage pseudo-intervention, asking me to trust them to do their job rather than micro-manage them. What I’ve [...]

2017-01-18T16:52:55+00:00 May 1st, 2015|Categories: Blog|Tags: , , , , , |