How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale. Having [...]

5 Lessons to Manage your Marketing Team

I’ve been a marketer for a long time, much of that spent as a senior executive. I’ve had large teams, small teams, and no teams. I’ve made many mistakes. I’ve even had employees come into my office to stage pseudo-intervention, asking me to trust them to do their job rather than micro-manage them. What I’ve [...]

2017-01-18T16:52:55+00:00 May 1st, 2015|Categories: Blog|Tags: , , , , , |