Case Study: Athena Software

Athena Software has a vision to change the world, but they needed a fresh perspective on how to go-to-market. They engaged Virtual Causeway to review their messaging, competitive positioning, Buyer's Journey, content, marketing automation, and sales enablement. From that, a fresh approach was introduced and the rest, as they say, is history. Listen to Dana [...]

2016-07-22T18:43:53+00:00 September 18th, 2015|Categories: Resource, Videos|Tags: |