Are you Snapchat’ing?

https://myleadagency.wistia.com/medias/njxf7akd9q?embedType=async&videoFoam=true&videoWidth=640 Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with [...]

2017-06-23T21:16:32+00:00 June 23rd, 2017|Categories: Resource, Videos|

Guide: Best SEO Practices For Writing B2B Articles

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. It’s not enough to just have a good strategy for creating optimized content, but you must also create valuable [...]

2017-04-11T17:36:35+00:00 April 6th, 2017|Categories: Guides, Resource|Tags: , , , , , |

Graphic Design Tips For The Everyday Marketer

For those who have little-to-no graphic design skills. You’re in good hands because I am a pro... Not really but they tell me I’m pretty good. There has probably been a time where you had wished you knew how to whip up a quick graphic for your marketing campaign. Whether it’s an advertisement, a graphic [...]

2017-05-18T20:46:01+00:00 February 14th, 2017|Categories: Blog, Guides, Resource|Tags: , , , , |

What every veteran B2B Marketer wants to know.

  For the seasoned B2B Marketer tasked with filling their sales funnel in a hurry, on a budget, and under a magnifying glass, understanding how lead generation has changed from 3, 5, or 10 years ago is essential. Tactics have changed. Terminology has changed. Timeframes have changed. Technology has changed. Can somebody please break down today's [...]

2017-01-20T15:36:25+00:00 December 13th, 2016|Categories: Resource, Webinars|

Top 10 Sales & Marketing Hacks from Dreamforce 2016

http://myleadagency.wistia.com/medias/on3zng6nqd?embedType=async&videoFoam=true&videoWidth=400 You'll love this fast-paced, information-packed recap of the top 10 takeaways we learned at Dreamforce 2016. If you're trying to stay on top of the trends, best practices, quick wins, and proven tactics then you'll want to watch this webinar. Whether you attended, or not, our panelists summarize what you need to know [...]

2017-01-18T16:52:53+00:00 October 18th, 2016|Categories: Resource, Webinars|

Personalize your marketing using the tools of the trade

Companies that personalize marketing interactions see significant benefits in pipeline progression and closed deals. But marketers face a number of obstacles that keep them from effectively personalizing their processes at scale. Join us to learn how the combination of the right marketing automation with the right data, all natively integrated with Salesforce.com, delivers on the [...]

2017-01-18T16:52:54+00:00 December 2nd, 2015|Categories: Resource, Webinars|

Video Marketing – tips, tricks and tactics for success

In this relaxed webinar full of laughter and real-world examples, three veteran professionals come together to share: how have they used video; how have they overcome internal objections; how they have done it on a shoe-string budget; how they have used it to create sales pipeline and thought leadership, and when should you self-produce rather [...]

2015-12-15T17:43:49+00:00 October 21st, 2015|Categories: Resource, Webinars|

Data.com and Virtual Causeway talk about the importance of clean data

Recently at Dreamforce, Salesforce.com (SFDC) asked Virtual Causeway's president, Rick Endrulat, to reveal to the world how his company uses Data.com, how clean data is critical to his company's success, and how he utilizes the various products from SFDC in his company's day-to-day operations. This brief video offers a good insight into the challenges that [...]

2017-01-30T16:06:47+00:00 October 15th, 2015|Categories: Resource, Showcase Videos, Videos|

LIVE FROM DREAMFORCE: 3 Ways the right data improves customer engagement

The biggest challenge any revenue-generating professional will face is connecting with a customer — via email, phone, social media, or in person — and actually getting them to listen. It has become a ‘skimming’ society with too many priorities competing with too little time. The customer has issues and they’re looking for solutions. The window [...]

2017-01-30T16:06:54+00:00 October 1st, 2015|Categories: Blog, Resource, Showcase Videos, Videos|

Webinar: Are you nurturing in silence?

Lead nurturing is a critical aspect to any revenue creation program. It's not enough to do a one-and-done campaign. Not everybody is ready to purchase immediately, and since you do not know when they might be ready to move forward it's imperative you stay top-of-mind with your target consumer. In this fun webinar, we discuss [...]

2015-10-01T20:07:29+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: How to acquire leads, close deals and hit your targets

Demand generation isn't enough anymore. Truthfully, it never has been but that has partially been forgotten in the marketing renaissance we find ourselves in currently. The truth is, you need to close those deals and you need to hit your revenue targets. If you want to learn a trick or two about how you can [...]

2015-10-01T19:50:58+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: How to Research your Prospects without Stalking Them

Have you ever downloaded some content by completing an online form? Have you noticed that your phone rang minutes later, and it was somebody from the firm whose content you just consumed? Creepy, eh?! Nobody likes that. Don't do it. However, what you should do is join us in this webinar for a great discussion [...]

2015-10-01T19:46:34+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: Making Content that Matters

There is a fervour around Content Marketing these days. Everybody is doing it. The problem is, most of it is not ever consumed. It misses the mark. It doesn't engage. And the sad part is that the content creators have invested time and money for something with zero return. That's why it's critical that you [...]

2015-10-01T19:40:27+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: Bridging the Gap between Inbound and Outbound

There are two schools of thought. Veterans will declare that outbound marketing creates leads and builds relationships. Contemporaries will claim that inbound marketing is what engages prospects and brings in new business. The fact of the matter is they're both right, and they're both wrong. The truth is — you need both. Join us for [...]

2015-10-01T19:34:37+00:00 October 1st, 2015|Categories: Resource, Webinars|

Case Study: KLS Financial

KLS Financial had great lead flow prior to engaging with us. Their issue was converting those leads into paying, happy customers. Working together, we mapped their Buyer's Journey, determined the right content, the right messaging, the right nurturing, and the right tools to engage, educate, and close their leads into recurring revenue streams. Listen to [...]

2017-01-18T16:52:54+00:00 September 18th, 2015|Categories: Resource, Videos|

Case Study: Just Fix It

Just Fix It had worked previously with Virtual Causeway on multiple Outbound Marketing campaigns, but they wanted to up-their-game. Together, we implemented an aggressive Inbound Marketing program, combined with Salesforce.com and Pardot for a complete CRM and Marketing Automation solution designed to nurture and convert their leads into paying customers. Listen to Doug Palubiski as [...]

2015-10-01T19:03:54+00:00 September 18th, 2015|Categories: Resource, Videos|

Case Study: Athena Software

Athena Software has a vision to change the world, but they needed a fresh perspective on how to go-to-market. They engaged Virtual Causeway to review their messaging, competitive positioning, Buyer's Journey, content, marketing automation, and sales enablement. From that, a fresh approach was introduced and the rest, as they say, is history. Listen to Dana [...]

2016-07-22T18:43:53+00:00 September 18th, 2015|Categories: Resource, Videos|Tags: |

Whitepaper: CRM Integration

Without integration, CRM misses the mark. It's a bold statement but, for most organizations, it's true. Whether it be a standalone accounting system, a custom database application, or a collection of spreadsheets with mission critical information, every organization has islands of data. CRM allows for a single version of the truth, but to get to [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Building a Robust Sales Pipeline

Too often, marketing and sales have been separate and misaligned silos of activity. This has weakened the demand generation process and caused both organizations to lose credibility. The primary responsibility of the sales leader is to drive sales and maintain a robust sales pipeline. The primary job of marketing is to support sales by driving [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Whitepaper: Bridging the Marketing Gap

Inbound marketing is hot. However, it has not removed the need for outbound tactics — marketing directly to your audience, whether through mail, email or phone continues to have considerable value for both B2B and B2C organizations. Outbound marketing gives companies greater control over the delivery and timing of their message than inbound marketing can. [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Whitepaper: 4 Low-Cost, High Impact Marketing Strategies

We all get stuck in our routines. That has never been more true then when it comes to traditional sales and marketing programs. However, sometimes, you need to change it up. You need something fresh. Check this article out to learn of four different tactics you may not yet have considered. Download Whitepaper   [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Webinar: Building a List without Breaking the Bank

Studies have shown it costs, on average, $10 per contact to clean a contact record when you do it in bulk. However, it only costs $1 per contact to clean a contact as it's submitted in real-time. Often, the biggest impediment to having clean data is having the budget necessary for the job. In this [...]

2015-10-01T17:46:16+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: Don’t let your Lead Generation Take a Summer Vacation.

For most people, summer is a time of year to slow down and catch up. Buyers are often on vacation and difficult to connect with. At least, that's the belief. Or, perhaps we should say, that's the myth. Join us as we bust this myth and discuss how you can use the summer season to [...]

2015-10-01T17:50:44+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: Social Media Advertising – Is it worth it?

While Pay-Per-Click (PPC) is mature, understood, and relatively predictable, advertising in social media is a completely different thing. Some call it the wild wild west. Grandiose claims are made but often the results pale in comparison. What's a person responsible for pipeline to do? Join us as we discuss the pros and the cons of [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: How little can you spend and still get results?

Most marketing programs have grand ambitions and lofty goals, however they're typically grossly underfunded, if they're funded at all. That's the reality of today's lean, mean demand generation machine. In this webinar we discuss how you can make your marketing dollars go farther, create more content, and be delivered faster with fewer hurdles, obstacles, and [...]

2015-10-01T17:57:32+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: Pay-Per-Click – Is it still worth it?

Pay-Per-Click (PPC) is an interesting game. Google continually changes the algorithms, hiding much of the data Marketers required to be successful. Other provides such as Bing or Yahoo may not have the audience you're seeking. When social media platforms like Twitter, Facebook, and Linkedin provide interesting advertising alternatives, you start to wonder if PPC still [...]

2015-10-01T17:37:29+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: How to Fix Your Lists, Grow Your Reach, and Still be Legally Compliant

At the foundation of every great campaign is a killer list. If your lists are holding you back from the success you deserve, then maybe it's time to fix the problem. In this webinar we share some amazing tips and tricks to improving your data without resorting to questionable tactics.

2015-10-01T17:25:01+00:00 September 10th, 2015|Categories: Resource, Webinars|

How to Master the Art of Interviewing

An often under-utilized tool in the content creator’s tool-bag is the interview. A good interview shouldn’t be very difficult to produce, and should be engaging and informative. It’s an easy tool to get industry leaders on your site and build your reputation as an industry leader. The only catch is that they have to be [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Guides, Resource|

How To Be Engaging in Your Presentations

Being able to create a strong, engaging presentation isn’t an easy task. There are a thousand things to consider, from the topic, to the gear you’ll need, to the medium you’ll use to present the topic. The one thing that shouldn’t be a problem is whether or not you’re able to make the presentation engaging; [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Guides, Resource|Tags: , , |

Creating a Marketing Plan In 10 Easy Steps

Building a marketing plan is a lot like the first time you go to a gym. There’s some apprehension, some indecision, and as a whole you may not be entirely sure what to do. It seems simple enough, and seemingly everyone is doing it, but maybe you just don’t know where to start. That’s what [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Guides, Resource|Tags: , |