How to Succeed in a Startup in 11 Steps

@c_blazquez posted this great infographic (by Anna Vital) about startups on twitter based on Paul Graham's essay: Startups in 13 Sentences. https://twitter.com/c_blazquez/status/892327223285493761 We thought we would provide our own take on Paul’s 13 Sentences on Start-ups. Pick good co-founders There are so many challenges that come along with starting a business. Many entrepreneurs find that [...]

2017-08-09T16:00:06+00:00 August 9th, 2017|Categories: Blog|Tags: , , , , |

LinkedIn Has Started Offering Video and You Should Be Very Excited!

Long after all the other social media giants have adopted video sharing features, LinkedIn has finally jumped on the bandwagon. The business-centric social media network will now let users take and upload videos with the updated in-app camera or upload clips from their phone’s camera roll. Currently, LinkedIn says the native video feature is currently [...]

2017-07-25T19:59:37+00:00 July 25th, 2017|Categories: Blog|Tags: , , , , , , |

A B2C Social strategy isn’t going to cut it for your B2B audience

Social media started out at as a tool to communicate and stay in touch with friends, family, and colleagues. Eventually, it became popular among business-to-consumer companies to help find and communicate with their customers. Today it has become an integral part of any businesses marketing strategy and B2B is no exception. When reading about social [...]

2017-07-04T20:07:08+00:00 July 4th, 2017|Categories: Blog|Tags: , , , , |

7 Tips to Earn Higher Quality Leads.

Sales leads are what drive your business. You probably have a bunch of them pouring in already, but are they good, quality leads? Traditional sales and marketing strategies tend to focus on casting a wide net and capturing as many leads as possible instead of focusing on the good ones. If you’re not getting the [...]

2017-06-22T16:54:01+00:00 June 22nd, 2017|Categories: Blog|Tags: , , , , |

How to Be the King of CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through your email inbox. Some people - and even software - are really great at identifying it and dealing with it, but some are not. While nobody likes receiving spam, the fact is many businesses are actively sending [...]

6 Tips to Become a More Effective Salesperson

Sales calls are something that many people tend to avoid. Customers can now learn everything they need to know about a product through friends, industry peers and online research. Having to listen to sales pitches from overly preppy salespeople can sometimes become irritating. While trying to reach quotas and encourage a sale, salespeople often forget [...]

2017-04-18T14:24:57+00:00 April 18th, 2017|Categories: Blog|Tags: , , , , , |

Why You Don’t Need a CRM*

What would you say your most crucial selling tool is in your day-to-day business? Chances are you don’t consider Customer Relationship Management (CRM) software to be such a big deal. The reality is, along with 75% of other companies, you’re a fool to think so and you’re missing out. *Here’s the actual title of this [...]

2017-04-11T17:36:19+00:00 April 11th, 2017|Categories: Blog|Tags: , , , , |

Do You Even Snap?

Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with financial [...]

Make Your Content Contagious With These 6 STEPPS

And hope that everyone catches it like the Flu. The Internet is bursting at the seams with content and information. It is important to stand out so you are getting the most out of your B2B marketing strategies. I recently read a book called Contagious by Jonah Berger, Professor of Marketing at The University of [...]

2017-02-23T23:09:52+00:00 February 23rd, 2017|Categories: Blog|Tags: , , , , , |

Graphic Design Tips For The Everyday Marketer

For those who have little-to-no graphic design skills. You’re in good hands because I am a pro... Not really but they tell me I’m pretty good. There has probably been a time where you had wished you knew how to whip up a quick graphic for your marketing campaign. Whether it’s an advertisement, a graphic [...]

2017-05-18T20:46:01+00:00 February 14th, 2017|Categories: Blog, Guides, Resource|Tags: , , , , |