|July 1, 2014
||CASL Comes into Force
Consent is now required to send commercial electronic messages.
Note: Express consent obtained prior to CASL, which was compliant with PIPEDA (Personal Information Protection and Electronic Documents Act) is considered compliant under CASL. However, CASL requires that you be able to provide proof this consent if required.
The CRTC has the ability to impose penalties for CASL violation of up to $10 million per violation.
|July 1, 2017
||CASL Transitional Period Ends
During the Transitional Period, you can continue to send messages to:
- Contacts with whom you had an existing business or non-business relationship prior to July 1, 2014
- Contacts you have previously sent commercial electronic messages to prior to July 1, 2014
You can use this transition period as a chance to obtain express consent from these contacts.
Private Right of Action
CASL includes a private right of action, which comes into force on July 1, 2017. This allows any person affected by a CASL violation to sue for damages.