Case Study: Athena Software


Athena Software has a vision to change the world, but they needed a fresh perspective on how to go-to-market. They engaged Virtual Causeway to review their messaging, competitive positioning, Buyer’s Journey, content, marketing automation, and sales enablement. From that, a fresh approach was introduced and the rest, as they say, is history. Listen to Dana Fox as he shares his story. While you’re at it, check out Athena Software. They’re really cool.

2016-07-22T18:43:53+00:00 September 18th, 2015|Categories: Resource, Videos|Tags: |