Building a Robust Sales Pipeline

Too often, marketing and sales have been separate and misaligned silos of activity. This has weakened the demand generation process and caused both organizations to lose credibility. The primary responsibility of the sales leader is to drive sales and maintain a robust sales pipeline. The primary job of marketing is to support sales by driving demand generation and creating a more frictionless sales environment. The intersection of sales and marketing is where the company creates customer value.

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2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|