How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale. Having [...]

How to Succeed in a Startup in 11 Steps

@c_blazquez posted this great infographic (by Anna Vital) about startups on twitter based on Paul Graham's essay: Startups in 13 Sentences. https://twitter.com/c_blazquez/status/892327223285493761 We thought we would provide our own take on Paul’s 13 Sentences on Start-ups. Pick good co-founders There are so many challenges that come along with starting a business. Many entrepreneurs find that [...]

2017-08-23T17:53:00+00:00 August 9th, 2017|Categories: Blog|Tags: , , , , |

LinkedIn Has Started Offering Video and You Should Be Very Excited!

Long after all the other social media giants have adopted video sharing features, LinkedIn has finally jumped on the bandwagon. The business-centric social media network will now let users take and upload videos with the updated in-app camera or upload clips from their phone’s camera roll. Currently, LinkedIn says the native video feature is currently [...]

2017-07-25T19:59:37+00:00 July 25th, 2017|Categories: Blog|Tags: , , , , , , |

A B2C Social strategy isn’t going to cut it for your B2B audience

Social media started out at as a tool to communicate and stay in touch with friends, family, and colleagues. Eventually, it became popular among business-to-consumer companies to help find and communicate with their customers. Today it has become an integral part of any businesses marketing strategy and B2B is no exception. When reading about social [...]

2017-07-04T20:07:08+00:00 July 4th, 2017|Categories: Blog|Tags: , , , , |

Are you Snapchat’ing?

https://myleadagency.wistia.com/medias/njxf7akd9q?embedType=async&videoFoam=true&videoWidth=640 Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with [...]

2017-06-23T21:16:32+00:00 June 23rd, 2017|Categories: Resource, Videos|

7 Tips to Earn Higher Quality Leads.

Sales leads are what drive your business. You probably have a bunch of them pouring in already, but are they good, quality leads? Traditional sales and marketing strategies tend to focus on casting a wide net and capturing as many leads as possible instead of focusing on the good ones. If you’re not getting the [...]

2017-06-22T16:54:01+00:00 June 22nd, 2017|Categories: Blog|Tags: , , , , |

How to Be the King of CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through your email inbox. Some people - and even software - are really great at identifying it and dealing with it, but some are not. While nobody likes receiving spam, the fact is many businesses are actively sending [...]

6 Tips to Become a More Effective Salesperson

Sales calls are something that many people tend to avoid. Customers can now learn everything they need to know about a product through friends, industry peers and online research. Having to listen to sales pitches from overly preppy salespeople can sometimes become irritating. While trying to reach quotas and encourage a sale, salespeople often forget [...]

2017-04-18T14:24:57+00:00 April 18th, 2017|Categories: Blog|Tags: , , , , , |

Why You Don’t Need a CRM*

What would you say your most crucial selling tool is in your day-to-day business? Chances are you don’t consider Customer Relationship Management (CRM) software to be such a big deal. The reality is, along with 75% of other companies, you’re a fool to think so and you’re missing out. *Here’s the actual title of this [...]

2017-04-11T17:36:19+00:00 April 11th, 2017|Categories: Blog|Tags: , , , , |

Guide: Best SEO Practices For Writing B2B Articles

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. It’s not enough to just have a good strategy for creating optimized content, but you must also create valuable [...]

2017-04-11T17:36:35+00:00 April 6th, 2017|Categories: Guides, Resource|Tags: , , , , , |

Do You Even Snap?

Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with financial [...]

Make Your Content Contagious With These 6 STEPPS

And hope that everyone catches it like the Flu. The Internet is bursting at the seams with content and information. It is important to stand out so you are getting the most out of your B2B marketing strategies. I recently read a book called Contagious by Jonah Berger, Professor of Marketing at The University of [...]

2017-02-23T23:09:52+00:00 February 23rd, 2017|Categories: Blog|Tags: , , , , , |

Graphic Design Tips For The Everyday Marketer

For those who have little-to-no graphic design skills. You’re in good hands because I am a pro... Not really but they tell me I’m pretty good. There has probably been a time where you had wished you knew how to whip up a quick graphic for your marketing campaign. Whether it’s an advertisement, a graphic [...]

2017-05-18T20:46:01+00:00 February 14th, 2017|Categories: Blog, Guides, Resource|Tags: , , , , |

Video Will Dominate The Marketing Landscape This Year

Hop on the bandwagon, you're missing out! Last year we saw the importance of visual content, such as video, emphasized by the changes that took place across almost every major social network such as Facebook, Instagram, Snapchat, and Twitter. Most notable were the launch of Facebook and Instagram’s live feature, Facebook’s pre-roll video ads, and [...]

2017-02-09T14:41:47+00:00 February 9th, 2017|Categories: Blog|Tags: , , , , , , , , |

6 Steps to Market Your Experts and Bring Better Awareness to Your Brand

Use your Experts to your advantage Everyone seems to be so focused on marketing their online content that they forget to market themselves. Probably because creating great content takes time, but that’s no excuse. I see it all too often, companies who have obviously invested in content and a killer marketing strategy but nobody knows [...]

2017-01-31T15:07:05+00:00 January 31st, 2017|Categories: Blog|Tags: , , , , , |

Over 1,000,000 leads generated, and still counting

We focus on Business-to-Business (B2B) activities specifically related to sales, marketing and market research for the high-tech industry. We understand our customers' businesses and work with each client to address specific business pain points. By leveraging our industry-specific management expertise, our strong labor pool of highly educated employees, and leading-edge demand center technology, we are [...]

2017-02-06T09:06:26+00:00 January 30th, 2017|Categories: Showcase Videos, Uncategorized|

What is Account Based Marketing? Everyone’s doing it.

Introducing the upside down funnel. It seems that lead based marketing is a fish out of water and it’s just flopping around waiting to die. Ok, so maybe it’s still good for some uses. With 89.5% of B2B sales still completed by a person, account based marketing is quickly becoming the norm and more than [...]

2017-01-23T21:08:18+00:00 January 18th, 2017|Categories: Blog|

What every veteran B2B Marketer wants to know.

  For the seasoned B2B Marketer tasked with filling their sales funnel in a hurry, on a budget, and under a magnifying glass, understanding how lead generation has changed from 3, 5, or 10 years ago is essential. Tactics have changed. Terminology has changed. Timeframes have changed. Technology has changed. Can somebody please break down today's [...]

2017-01-20T15:36:25+00:00 December 13th, 2016|Categories: Resource, Webinars|

Top 10 Sales & Marketing Hacks from Dreamforce 2016

http://myleadagency.wistia.com/medias/on3zng6nqd?embedType=async&videoFoam=true&videoWidth=400 You'll love this fast-paced, information-packed recap of the top 10 takeaways we learned at Dreamforce 2016. If you're trying to stay on top of the trends, best practices, quick wins, and proven tactics then you'll want to watch this webinar. Whether you attended, or not, our panelists summarize what you need to know [...]

2017-01-18T16:52:53+00:00 October 18th, 2016|Categories: Resource, Webinars|

How complacency is killing the Marketer

Overcome complacency. Achieve Marketing stardom. The biggest killer for any marketing department, marketing campaign, or marketing professional can best be described using one word — complacency. I’m guilty of it. If you’re honest with yourself, so are you. There is just so much going on in our day-to-day lives, not to mention the non-stop meetings, [...]

2017-01-18T16:52:53+00:00 April 27th, 2016|Categories: Blog|Tags: , , , |

Manager, Global Demand Generation Solutions

The Manager, Global Demand Generation Solutions, is a multi-disciplinary role that provides the opportunity to maximize team management, client management and analytical skills, and is a responsible for leading the Client Services, Business Development and Marketing Services teams to generate revenues and achieve individual, team and organizational goals. Looking to take your career to the [...]

2017-01-18T16:52:53+00:00 April 7th, 2016|Categories: Uncategorized|

I’m hearing whispers they’re not happy with Marketing

Top 5 things you can do to stop the whispers. Any Marketer who has been on the job for more than a few months will have experienced this. Of course, most sales professionals can claim the same thing. Isn’t it interesting how you never really hear that about Development or Finance or even Human Resources? [...]

2017-01-18T16:52:54+00:00 February 4th, 2016|Categories: Blog|

Top 5 reasons it’s not me…it’s you…said the Marketer

I’ve written about it before, and I’ll write about it again. It’s a popular discussion among us Marketers, not to mention a source of frustration. Every time I reach out to my network of respected marketers, looking for inspiration on what to write about, it’s almost the first thing they mention. It’s so bad I [...]

2017-01-18T16:52:54+00:00 January 27th, 2016|Categories: Blog|

Stop over-thinking it. Marketing is marketing.

One of the things I enjoy best about being a veteran marketer (that’s “marketing” for saying I’m old) is that I’ve had the chance to mentor and develop a lot of young marketers. It’s something I think I’m good at. It’s definitely something I take a lot of pride in. I consider it one of [...]

2017-01-18T16:52:54+00:00 January 19th, 2016|Categories: Blog|

What is a lead?

One of the biggest challenges I’ve ever had, as a veteran Vice President of Marketing, was getting consensus on how a lead is defined. This challenge occurred in almost every single organization I’ve ever been engaged with. Even more interesting, when you interview the key stakeholders in an organization and ask how a lead is [...]

2017-01-18T16:52:54+00:00 January 11th, 2016|Categories: Blog|

Personalize your marketing using the tools of the trade

Companies that personalize marketing interactions see significant benefits in pipeline progression and closed deals. But marketers face a number of obstacles that keep them from effectively personalizing their processes at scale. Join us to learn how the combination of the right marketing automation with the right data, all natively integrated with Salesforce.com, delivers on the [...]

2017-01-18T16:52:54+00:00 December 2nd, 2015|Categories: Resource, Webinars|

Video Marketing – tips, tricks and tactics for success

In this relaxed webinar full of laughter and real-world examples, three veteran professionals come together to share: how have they used video; how have they overcome internal objections; how they have done it on a shoe-string budget; how they have used it to create sales pipeline and thought leadership, and when should you self-produce rather [...]

2015-12-15T17:43:49+00:00 October 21st, 2015|Categories: Resource, Webinars|

Data.com and Virtual Causeway talk about the importance of clean data

Recently at Dreamforce, Salesforce.com (SFDC) asked Virtual Causeway's president, Rick Endrulat, to reveal to the world how his company uses Data.com, how clean data is critical to his company's success, and how he utilizes the various products from SFDC in his company's day-to-day operations. This brief video offers a good insight into the challenges that [...]

2017-01-30T16:06:47+00:00 October 15th, 2015|Categories: Resource, Showcase Videos, Videos|

LIVE FROM DREAMFORCE: 3 Ways the right data improves customer engagement

The biggest challenge any revenue-generating professional will face is connecting with a customer — via email, phone, social media, or in person — and actually getting them to listen. It has become a ‘skimming’ society with too many priorities competing with too little time. The customer has issues and they’re looking for solutions. The window [...]

2017-01-30T16:06:54+00:00 October 1st, 2015|Categories: Blog, Resource, Showcase Videos, Videos|

Webinar: Are you nurturing in silence?

Lead nurturing is a critical aspect to any revenue creation program. It's not enough to do a one-and-done campaign. Not everybody is ready to purchase immediately, and since you do not know when they might be ready to move forward it's imperative you stay top-of-mind with your target consumer. In this fun webinar, we discuss [...]

2015-10-01T20:07:29+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: How to acquire leads, close deals and hit your targets

Demand generation isn't enough anymore. Truthfully, it never has been but that has partially been forgotten in the marketing renaissance we find ourselves in currently. The truth is, you need to close those deals and you need to hit your revenue targets. If you want to learn a trick or two about how you can [...]

2015-10-01T19:50:58+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: How to Research your Prospects without Stalking Them

Have you ever downloaded some content by completing an online form? Have you noticed that your phone rang minutes later, and it was somebody from the firm whose content you just consumed? Creepy, eh?! Nobody likes that. Don't do it. However, what you should do is join us in this webinar for a great discussion [...]

2015-10-01T19:46:34+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: Making Content that Matters

There is a fervour around Content Marketing these days. Everybody is doing it. The problem is, most of it is not ever consumed. It misses the mark. It doesn't engage. And the sad part is that the content creators have invested time and money for something with zero return. That's why it's critical that you [...]

2015-10-01T19:40:27+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: Bridging the Gap between Inbound and Outbound

There are two schools of thought. Veterans will declare that outbound marketing creates leads and builds relationships. Contemporaries will claim that inbound marketing is what engages prospects and brings in new business. The fact of the matter is they're both right, and they're both wrong. The truth is — you need both. Join us for [...]

2015-10-01T19:34:37+00:00 October 1st, 2015|Categories: Resource, Webinars|

What you need to know about Display Campaigns

Everyday, each of us sees them, yet very few of us know much about them. I am talking about display ads (formerly called banner ads), Unlike search ads that rely on someone typing a keyword into a search engine, those running display advertising platforms learned how to show ads to people based on the context [...]

2017-01-18T16:52:54+00:00 September 24th, 2015|Categories: Blog|

Case Study: KLS Financial

KLS Financial had great lead flow prior to engaging with us. Their issue was converting those leads into paying, happy customers. Working together, we mapped their Buyer's Journey, determined the right content, the right messaging, the right nurturing, and the right tools to engage, educate, and close their leads into recurring revenue streams. Listen to [...]

2017-01-18T16:52:54+00:00 September 18th, 2015|Categories: Resource, Videos|

Case Study: Just Fix It

Just Fix It had worked previously with Virtual Causeway on multiple Outbound Marketing campaigns, but they wanted to up-their-game. Together, we implemented an aggressive Inbound Marketing program, combined with Salesforce.com and Pardot for a complete CRM and Marketing Automation solution designed to nurture and convert their leads into paying customers. Listen to Doug Palubiski as [...]

2015-10-01T19:03:54+00:00 September 18th, 2015|Categories: Resource, Videos|

Case Study: Athena Software

Athena Software has a vision to change the world, but they needed a fresh perspective on how to go-to-market. They engaged Virtual Causeway to review their messaging, competitive positioning, Buyer's Journey, content, marketing automation, and sales enablement. From that, a fresh approach was introduced and the rest, as they say, is history. Listen to Dana [...]

2016-07-22T18:43:53+00:00 September 18th, 2015|Categories: Resource, Videos|Tags: |

Marketing Associate

The Marketing Associate conducts strategic and tactical research via telephone and the web. This position gathers intelligence on leading companies, including defined target contacts based on key attributes, while actively identifying and qualifying individuals for specific activities such as event registration, product awareness, education and marketing campaigns. Looking to take your career to the next level?  [...]

2017-01-18T16:52:54+00:00 September 17th, 2015|Categories: Career|

Business Development Specialist

The Business Development Specialist (BDS) is responsible for acting as a direct extension of our clients’ sales departments by promoting leading edge solutions and technologies to key decision makers. The BDS is an expert in qualifying prospects and booking appointments for our clients’ outside sales team. Looking to take your career to the next level? [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Career|

Whitepaper: CRM Integration

Without integration, CRM misses the mark. It's a bold statement but, for most organizations, it's true. Whether it be a standalone accounting system, a custom database application, or a collection of spreadsheets with mission critical information, every organization has islands of data. CRM allows for a single version of the truth, but to get to [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Building a Robust Sales Pipeline

Too often, marketing and sales have been separate and misaligned silos of activity. This has weakened the demand generation process and caused both organizations to lose credibility. The primary responsibility of the sales leader is to drive sales and maintain a robust sales pipeline. The primary job of marketing is to support sales by driving [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Whitepaper: Bridging the Marketing Gap

Inbound marketing is hot. However, it has not removed the need for outbound tactics — marketing directly to your audience, whether through mail, email or phone continues to have considerable value for both B2B and B2C organizations. Outbound marketing gives companies greater control over the delivery and timing of their message than inbound marketing can. [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Whitepaper: 4 Low-Cost, High Impact Marketing Strategies

We all get stuck in our routines. That has never been more true then when it comes to traditional sales and marketing programs. However, sometimes, you need to change it up. You need something fresh. Check this article out to learn of four different tactics you may not yet have considered. Download Whitepaper   [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Webinar: Building a List without Breaking the Bank

Studies have shown it costs, on average, $10 per contact to clean a contact record when you do it in bulk. However, it only costs $1 per contact to clean a contact as it's submitted in real-time. Often, the biggest impediment to having clean data is having the budget necessary for the job. In this [...]

2015-10-01T17:46:16+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: Don’t let your Lead Generation Take a Summer Vacation.

For most people, summer is a time of year to slow down and catch up. Buyers are often on vacation and difficult to connect with. At least, that's the belief. Or, perhaps we should say, that's the myth. Join us as we bust this myth and discuss how you can use the summer season to [...]

2015-10-01T17:50:44+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: Social Media Advertising – Is it worth it?

While Pay-Per-Click (PPC) is mature, understood, and relatively predictable, advertising in social media is a completely different thing. Some call it the wild wild west. Grandiose claims are made but often the results pale in comparison. What's a person responsible for pipeline to do? Join us as we discuss the pros and the cons of [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: How little can you spend and still get results?

Most marketing programs have grand ambitions and lofty goals, however they're typically grossly underfunded, if they're funded at all. That's the reality of today's lean, mean demand generation machine. In this webinar we discuss how you can make your marketing dollars go farther, create more content, and be delivered faster with fewer hurdles, obstacles, and [...]

2015-10-01T17:57:32+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: Pay-Per-Click – Is it still worth it?

Pay-Per-Click (PPC) is an interesting game. Google continually changes the algorithms, hiding much of the data Marketers required to be successful. Other provides such as Bing or Yahoo may not have the audience you're seeking. When social media platforms like Twitter, Facebook, and Linkedin provide interesting advertising alternatives, you start to wonder if PPC still [...]

2015-10-01T17:37:29+00:00 September 10th, 2015|Categories: Resource, Webinars|

Webinar: How to Fix Your Lists, Grow Your Reach, and Still be Legally Compliant

At the foundation of every great campaign is a killer list. If your lists are holding you back from the success you deserve, then maybe it's time to fix the problem. In this webinar we share some amazing tips and tricks to improving your data without resorting to questionable tactics.

2015-10-01T17:25:01+00:00 September 10th, 2015|Categories: Resource, Webinars|

How to Master the Art of Interviewing

An often under-utilized tool in the content creator’s tool-bag is the interview. A good interview shouldn’t be very difficult to produce, and should be engaging and informative. It’s an easy tool to get industry leaders on your site and build your reputation as an industry leader. The only catch is that they have to be [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Guides, Resource|

How To Be Engaging in Your Presentations

Being able to create a strong, engaging presentation isn’t an easy task. There are a thousand things to consider, from the topic, to the gear you’ll need, to the medium you’ll use to present the topic. The one thing that shouldn’t be a problem is whether or not you’re able to make the presentation engaging; [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Guides, Resource|Tags: , , |

Creating a Marketing Plan In 10 Easy Steps

Building a marketing plan is a lot like the first time you go to a gym. There’s some apprehension, some indecision, and as a whole you may not be entirely sure what to do. It seems simple enough, and seemingly everyone is doing it, but maybe you just don’t know where to start. That’s what [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Guides, Resource|Tags: , |

Why start blogging now?

I think of myself as someone usually on the front-end of the technology adoption curve. When I first studied Geoffrey Moore’s “Crossing the Chasm[i]” in business school, I remember completely identifying with those technology Innovators. Or, at the worst, I thought I might be an Early Adopter. Well – here it is – and I [...]

2017-01-18T16:52:55+00:00 September 10th, 2015|Categories: Blog|

Marketing Automation – Do I outsource or invest in my staff

As the market for marketing automation grows - platforms such as Pardot, Marketo and Eloqua help large businesses drive revenue by converting leads into customers. The marketing automation industry realized there was a market for small companies and thus gained popularity Act-On, Infusionsoft, and Nurture. What does this mean for you as a business leader? [...]

2016-01-27T16:05:31+00:00 August 7th, 2015|Categories: Blog|Tags: , , , |

Lead Generation Channels

Lead generation is one of the most important aspects of business development. It helps build your brand, gain awareness and most importantly, gets you that much closer to closing deals. With the rise of social media, marketing automation systems, pay per click advertising – which lead generation channel has the most potential to convert the [...]

2017-01-18T16:52:55+00:00 July 14th, 2015|Categories: Blog|Tags: , , , |

How Little Can you Spend on a Campaign – and still get results?

Popularity and Effectiveness of Digital Marketing   One of the most important aspects in marketing is content marketing. In order to have a great content marketing strategy, we have to write – and write LOTS! As marketers, we have a natural tendency to want to grow our business fast and write in every outlet possible. [...]

2017-01-18T16:52:55+00:00 June 21st, 2015|Categories: Blog|Tags: , , , , , |

5 Lessons to Manage your Marketing Team

I’ve been a marketer for a long time, much of that spent as a senior executive. I’ve had large teams, small teams, and no teams. I’ve made many mistakes. I’ve even had employees come into my office to stage pseudo-intervention, asking me to trust them to do their job rather than micro-manage them. What I’ve [...]

2017-01-18T16:52:55+00:00 May 1st, 2015|Categories: Blog|Tags: , , , , , |

My experience with gatekeepers

Working in sales, you are familiar with the gatekeeper. In my experience, I have learned the gatekeeper can be your best friend or your worst enemy. They will let you through to your target contact or bluntly tell you the target contact is not interested. Today, most gatekeepers have absolute power over the phone, e-mail [...]

2017-01-18T16:52:55+00:00 April 24th, 2015|Categories: Blog|Tags: , |

A B2B Marketer’s Word Jumble….Leads vs Deals

A B2B Marketer’s Word Jumble....Leads vs Deals What do leads and deals have in common? Well....same letters, different order? The image of a word jumble comes to mind - remember the word jumble? You would see it in the newspaper? I’m sure you can play it online somewhere....(Note to self – look for an online [...]

2017-01-18T16:52:55+00:00 February 11th, 2015|Categories: Blog|Tags: , , , |

What should I blog about and does anybody care anymore

Earlier on, Rick wrote a post about WHY we are blogging - the end result - content. Blogs are everywhere! There are literally (figuratively) dogs writing blogs. Not kidding - check it out (Alfies Blog). With the saturation of the blog market - ever get stuck thinking about WHAT to blog about? Here are some [...]

2017-01-18T16:52:55+00:00 January 19th, 2015|Categories: Blog|Tags: , , , , , |