About VCW_adm1

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So far VCW_adm1 has created 25 blog entries.

What you need to know about Display Campaigns

Everyday, each of us sees them, yet very few of us know much about them. I am talking about display ads (formerly called banner ads), Unlike search ads that rely on someone typing a keyword into a search engine, those running display advertising platforms learned how to show ads to people based on the context [...]

2017-01-18T16:52:54+00:00 September 24th, 2015|Categories: Blog|

Case Study: KLS Financial

KLS Financial had great lead flow prior to engaging with us. Their issue was converting those leads into paying, happy customers. Working together, we mapped their Buyer's Journey, determined the right content, the right messaging, the right nurturing, and the right tools to engage, educate, and close their leads into recurring revenue streams. Listen to [...]

2017-01-18T16:52:54+00:00 September 18th, 2015|Categories: Resource, Videos|

Case Study: Just Fix It

Just Fix It had worked previously with Virtual Causeway on multiple Outbound Marketing campaigns, but they wanted to up-their-game. Together, we implemented an aggressive Inbound Marketing program, combined with Salesforce.com and Pardot for a complete CRM and Marketing Automation solution designed to nurture and convert their leads into paying customers. Listen to Doug Palubiski as [...]

2015-10-01T19:03:54+00:00 September 18th, 2015|Categories: Resource, Videos|

Case Study: Athena Software

Athena Software has a vision to change the world, but they needed a fresh perspective on how to go-to-market. They engaged Virtual Causeway to review their messaging, competitive positioning, Buyer's Journey, content, marketing automation, and sales enablement. From that, a fresh approach was introduced and the rest, as they say, is history. Listen to Dana [...]

2016-07-22T18:43:53+00:00 September 18th, 2015|Categories: Resource, Videos|Tags: |

Business Development Specialist

The Business Development Specialist (BDS) is responsible for acting as a direct extension of our clients’ sales departments by promoting leading edge solutions and technologies to key decision makers. The BDS is an expert in qualifying prospects and booking appointments for our clients’ outside sales team. Looking to take your career to the next level? [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Career|

Whitepaper: CRM Integration

Without integration, CRM misses the mark. It's a bold statement but, for most organizations, it's true. Whether it be a standalone accounting system, a custom database application, or a collection of spreadsheets with mission critical information, every organization has islands of data. CRM allows for a single version of the truth, but to get to [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Building a Robust Sales Pipeline

Too often, marketing and sales have been separate and misaligned silos of activity. This has weakened the demand generation process and caused both organizations to lose credibility. The primary responsibility of the sales leader is to drive sales and maintain a robust sales pipeline. The primary job of marketing is to support sales by driving [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|

Whitepaper: Bridging the Marketing Gap

Inbound marketing is hot. However, it has not removed the need for outbound tactics — marketing directly to your audience, whether through mail, email or phone continues to have considerable value for both B2B and B2C organizations. Outbound marketing gives companies greater control over the delivery and timing of their message than inbound marketing can. [...]

2017-01-18T16:52:54+00:00 September 10th, 2015|Categories: Resource, Whitepapers|