About Darryl Praill

Darryl Praill is a highly successful B2B marketing executive that has raised millions, bought and sold companies, and taken firms public. By leveraging guerrilla marketing tactics including inbound marketing, content marketing, marketing automation, webinars, webcasts, podcasts and content syndication, he has established himself as a leading Canadian marketer and mentor. As a noted radio personality and new media producer, he can often be found hosting and discussing the latest issues, trends, and topics with the industries thought leaders and luminaries.

Are you Snapchat’ing?

https://myleadagency.wistia.com/medias/njxf7akd9q?embedType=async&videoFoam=true&videoWidth=640 Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with [...]

2017-06-23T21:16:32+00:00 June 23rd, 2017|Categories: Resource, Videos|

Over 1,000,000 leads generated, and still counting

We focus on Business-to-Business (B2B) activities specifically related to sales, marketing and market research for the high-tech industry. We understand our customers' businesses and work with each client to address specific business pain points. By leveraging our industry-specific management expertise, our strong labor pool of highly educated employees, and leading-edge demand center technology, we are [...]

2017-02-06T09:06:26+00:00 January 30th, 2017|Categories: Showcase Videos, Uncategorized|

What every veteran B2B Marketer wants to know.

  For the seasoned B2B Marketer tasked with filling their sales funnel in a hurry, on a budget, and under a magnifying glass, understanding how lead generation has changed from 3, 5, or 10 years ago is essential. Tactics have changed. Terminology has changed. Timeframes have changed. Technology has changed. Can somebody please break down today's [...]

2017-01-20T15:36:25+00:00 December 13th, 2016|Categories: Resource, Webinars|

Top 10 Sales & Marketing Hacks from Dreamforce 2016

http://myleadagency.wistia.com/medias/on3zng6nqd?embedType=async&videoFoam=true&videoWidth=400 You'll love this fast-paced, information-packed recap of the top 10 takeaways we learned at Dreamforce 2016. If you're trying to stay on top of the trends, best practices, quick wins, and proven tactics then you'll want to watch this webinar. Whether you attended, or not, our panelists summarize what you need to know [...]

2017-01-18T16:52:53+00:00 October 18th, 2016|Categories: Resource, Webinars|

How complacency is killing the Marketer

Overcome complacency. Achieve Marketing stardom. The biggest killer for any marketing department, marketing campaign, or marketing professional can best be described using one word — complacency. I’m guilty of it. If you’re honest with yourself, so are you. There is just so much going on in our day-to-day lives, not to mention the non-stop meetings, [...]

2017-01-18T16:52:53+00:00 April 27th, 2016|Categories: Blog|Tags: , , , |

I’m hearing whispers they’re not happy with Marketing

Top 5 things you can do to stop the whispers. Any Marketer who has been on the job for more than a few months will have experienced this. Of course, most sales professionals can claim the same thing. Isn’t it interesting how you never really hear that about Development or Finance or even Human Resources? [...]

2017-01-18T16:52:54+00:00 February 4th, 2016|Categories: Blog|

Top 5 reasons it’s not me…it’s you…said the Marketer

I’ve written about it before, and I’ll write about it again. It’s a popular discussion among us Marketers, not to mention a source of frustration. Every time I reach out to my network of respected marketers, looking for inspiration on what to write about, it’s almost the first thing they mention. It’s so bad I [...]

2017-01-18T16:52:54+00:00 January 27th, 2016|Categories: Blog|

Stop over-thinking it. Marketing is marketing.

One of the things I enjoy best about being a veteran marketer (that’s “marketing” for saying I’m old) is that I’ve had the chance to mentor and develop a lot of young marketers. It’s something I think I’m good at. It’s definitely something I take a lot of pride in. I consider it one of [...]

2017-01-18T16:52:54+00:00 January 19th, 2016|Categories: Blog|

What is a lead?

One of the biggest challenges I’ve ever had, as a veteran Vice President of Marketing, was getting consensus on how a lead is defined. This challenge occurred in almost every single organization I’ve ever been engaged with. Even more interesting, when you interview the key stakeholders in an organization and ask how a lead is [...]

2017-01-18T16:52:54+00:00 January 11th, 2016|Categories: Blog|

Personalize your marketing using the tools of the trade

Companies that personalize marketing interactions see significant benefits in pipeline progression and closed deals. But marketers face a number of obstacles that keep them from effectively personalizing their processes at scale. Join us to learn how the combination of the right marketing automation with the right data, all natively integrated with Salesforce.com, delivers on the [...]

2017-01-18T16:52:54+00:00 December 2nd, 2015|Categories: Resource, Webinars|

Video Marketing – tips, tricks and tactics for success

In this relaxed webinar full of laughter and real-world examples, three veteran professionals come together to share: how have they used video; how have they overcome internal objections; how they have done it on a shoe-string budget; how they have used it to create sales pipeline and thought leadership, and when should you self-produce rather [...]

2015-12-15T17:43:49+00:00 October 21st, 2015|Categories: Resource, Webinars|

Data.com and Virtual Causeway talk about the importance of clean data

Recently at Dreamforce, Salesforce.com (SFDC) asked Virtual Causeway's president, Rick Endrulat, to reveal to the world how his company uses Data.com, how clean data is critical to his company's success, and how he utilizes the various products from SFDC in his company's day-to-day operations. This brief video offers a good insight into the challenges that [...]

2017-01-30T16:06:47+00:00 October 15th, 2015|Categories: Resource, Showcase Videos, Videos|

LIVE FROM DREAMFORCE: 3 Ways the right data improves customer engagement

The biggest challenge any revenue-generating professional will face is connecting with a customer — via email, phone, social media, or in person — and actually getting them to listen. It has become a ‘skimming’ society with too many priorities competing with too little time. The customer has issues and they’re looking for solutions. The window [...]

2017-01-30T16:06:54+00:00 October 1st, 2015|Categories: Blog, Resource, Showcase Videos, Videos|

Webinar: Are you nurturing in silence?

Lead nurturing is a critical aspect to any revenue creation program. It's not enough to do a one-and-done campaign. Not everybody is ready to purchase immediately, and since you do not know when they might be ready to move forward it's imperative you stay top-of-mind with your target consumer. In this fun webinar, we discuss [...]

2015-10-01T20:07:29+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: How to acquire leads, close deals and hit your targets

Demand generation isn't enough anymore. Truthfully, it never has been but that has partially been forgotten in the marketing renaissance we find ourselves in currently. The truth is, you need to close those deals and you need to hit your revenue targets. If you want to learn a trick or two about how you can [...]

2015-10-01T19:50:58+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: How to Research your Prospects without Stalking Them

Have you ever downloaded some content by completing an online form? Have you noticed that your phone rang minutes later, and it was somebody from the firm whose content you just consumed? Creepy, eh?! Nobody likes that. Don't do it. However, what you should do is join us in this webinar for a great discussion [...]

2015-10-01T19:46:34+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: Making Content that Matters

There is a fervour around Content Marketing these days. Everybody is doing it. The problem is, most of it is not ever consumed. It misses the mark. It doesn't engage. And the sad part is that the content creators have invested time and money for something with zero return. That's why it's critical that you [...]

2015-10-01T19:40:27+00:00 October 1st, 2015|Categories: Resource, Webinars|

Webinar: Bridging the Gap between Inbound and Outbound

There are two schools of thought. Veterans will declare that outbound marketing creates leads and builds relationships. Contemporaries will claim that inbound marketing is what engages prospects and brings in new business. The fact of the matter is they're both right, and they're both wrong. The truth is — you need both. Join us for [...]

2015-10-01T19:34:37+00:00 October 1st, 2015|Categories: Resource, Webinars|

Marketing Automation – Do I outsource or invest in my staff

As the market for marketing automation grows - platforms such as Pardot, Marketo and Eloqua help large businesses drive revenue by converting leads into customers. The marketing automation industry realized there was a market for small companies and thus gained popularity Act-On, Infusionsoft, and Nurture. What does this mean for you as a business leader? [...]

2016-01-27T16:05:31+00:00 August 7th, 2015|Categories: Blog|Tags: , , , |

How Little Can you Spend on a Campaign – and still get results?

Popularity and Effectiveness of Digital Marketing   One of the most important aspects in marketing is content marketing. In order to have a great content marketing strategy, we have to write – and write LOTS! As marketers, we have a natural tendency to want to grow our business fast and write in every outlet possible. [...]

2017-01-18T16:52:55+00:00 June 21st, 2015|Categories: Blog|Tags: , , , , , |

5 Lessons to Manage your Marketing Team

I’ve been a marketer for a long time, much of that spent as a senior executive. I’ve had large teams, small teams, and no teams. I’ve made many mistakes. I’ve even had employees come into my office to stage pseudo-intervention, asking me to trust them to do their job rather than micro-manage them. What I’ve [...]

2017-01-18T16:52:55+00:00 May 1st, 2015|Categories: Blog|Tags: , , , , , |