Top 5 reasons it’s not me…it’s you…said the Marketer

I’ve written about it before, and I’ll write about it again. It’s a popular discussion among us Marketers, not to mention a source of frustration. Every time I reach out to my network of respected marketers, looking for inspiration on what to write about, it’s almost the first thing they mention. It’s so bad I [...]

2017-01-18T16:52:54+00:00 January 27th, 2016|Categories: Blog|

Stop over-thinking it. Marketing is marketing.

One of the things I enjoy best about being a veteran marketer (that’s “marketing” for saying I’m old) is that I’ve had the chance to mentor and develop a lot of young marketers. It’s something I think I’m good at. It’s definitely something I take a lot of pride in. I consider it one of [...]

2017-01-18T16:52:54+00:00 January 19th, 2016|Categories: Blog|

What is a lead?

One of the biggest challenges I’ve ever had, as a veteran Vice President of Marketing, was getting consensus on how a lead is defined. This challenge occurred in almost every single organization I’ve ever been engaged with. Even more interesting, when you interview the key stakeholders in an organization and ask how a lead is [...]

2017-01-18T16:52:54+00:00 January 11th, 2016|Categories: Blog|